company history- Sony

For my Re-Design of a logo task I will do ‘sony’.

 The Sony name was created by combining "SONUS," the original Latin for "SONIC," meaning sound, with "SONNY," denoting small size, or a youthful boy. After the second world war Masaru Ibuka started a radio repair shop in the bombed city of in Tokyo. On may 7^th 1946. it then relcaed the first commercially available transistor radio.

In 1993, Sony challenged the industry standard Dolby Digital 5.1 surround sound format with a newer and more advanced proprietary motion picture digital audio format called SDDS. This format employed eight channels of audio opposed to just six used in Dolby Digital 5.1 at the time. Unlike Dolby Digital, SDDS utilized a method of backup by having mirrored arrays of bits on both sides of the film which acted as a measure of reliability in case the film was partially damaged. Ultimately, SDDS has been vastly overshadowed by the preferred DTS  and Dolby Digital standards in the motion picture industry. SDDS was solely developed for use in the theatre circuit; Sony never intended to develop a home theatre version of SDDS.

The Slimline PlayStation 2 with controllerIn 1998, Sony launched their Memory Stick format; flash memory cards for use in Sony lines of digital cameras and portable music players. It has seen little support outside of Sony's own products with Secure Digital cards (SD) commanding considerably greater popularity. This is due in part to the SD format's greater throughput, higher capacities, and significantly lower price per unit capacity compared to Memory Sticks available at the same time. Sony has made updates to the Memory Stick format with Memory Stick Duo and Memory Stick Micro.

Sony was one of the leading developers and remains one of the strongest proponents of the Blu-ray Disc optical disc format, which eventually emerged as the market leader over the competing standard, Toshiba's HD DVD, after a 2 year-long format war. The first Blu-ray players became available in June 2006, and Sony's first player, the Sony BDP-S1, arrived in December 2006 with an MSRP of US $999.95. By the end of 2007 the format had the backing of every major motion picture studio except Universal, Paramount, and Dreamworks.The Blu-ray format's popularity continued to increase, solidifying its position as the dominant HD media format, and Toshiba announced its decision to stop supporting HD DVD on 19 February 2008.

I am redesigning this brand because it think that it is boarding and need to come into the 21^st century as it has not changed since 1946 when the company was founded.